Juno Awards Boost Toronto Tourism
The Juno Awards celebrated their 40th anniversary with a bang, and simultaneously gave a big boost to Toronto tourism with a week-long celebration of music by Juno nominated artists. A special anniversary concert series was held at the Horseshoe Tavern and the awards also partnered with several of Toronto's major cultural institutions, like the Art Gallery of Ontario, the Bata Shoe Museum, and the Science Centre.
The Junos handed out 44 awards to some of Canada's most outstanding artists in a wide range of categories. As the president and CEO of Tourism Toronto remarked, the diversity of the music was equal to the diversity of the country. Tourism Toronto played an important role in marketing the event. Three of the top prize recipients include rising country star Johnny Reid, blues veteran Jim Byrnes and the classical music group the Gryphon Trio.
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